Lon Mandel Chief Executive Officer
Bruce Sherman Chief Technology Officer
Nora Bush Chief Financial Officer
Robin Neal President
Joanne Adams Executive Vice President
Data Division
Susan Giampietro Executive Vice President
List Brokerage
Randi Morris Executive Vice President
Interactive Division
Cyndi Lee Senior Vice President, List Management
Sales & Strategic Development
Monique Adams Senior Vice President
List Management
James Orleman Senior Director, IT
Nicole Jason Human Resources Director

Lon Mandel, Co-Chief Executive Officer

Lon serves as CEO of SMS Marketing Services, Inc., and is responsible for general management, corporate strategy and development. He oversees the company to ensure quality service is provided to clients and is moving in the direction of growth into new and different markets. Customer success is his first priority and the foundation of the culture for his organization. He has accrued extensive experience over the years, working with some of the top direct marketing companies in the country.

With over 36 years of experience in the direct marketing field, Lon Mandel has held the position of CEO and/or President for SpeciaLISTS, and Listworks. His extensive experience spans list management, brokerage and the list fulfillment arena. Lon was honored as List Leader of the Year in 2011 by the DMA for his outstanding contributions to the list and data industry.


Bruce Sherman, Chief Technology Officer

Bruce has over 30 years of experience in technology infrastructure development, data architecture, and target marketing, specializing in data hygiene and database management. Bruce spent 25 years working for CPC Associates, a pioneer in the new mover industry, and was the architect in the nationwide consumer file, which is now Epsilon's TargetSource consumer file. Prior to his current role as Chief Technology Officer at SMS Marketing Services, Inc., Bruce served as Vice President at Epsilon and CIO at CPC Associates.

Through his confident leadership, constant focus on process improvement and uncompromising commitment to quality, he strives to ensure all deliverables exceed client expectations 100 percent of the time.


Nora Bush, Chief Financial Officer

Nora brings more than three decades of financial and operational experience to her role. Prior to her current role as CFO of SMS Marketing Services, Inc., Nora served as Executive Vice President and Financial Director of Specialists Marketing Services, Inc.

She has acquired substantial knowledge of the direct marketing business and has successfully served the financial needs of corporations such as SpeciaLISTS Ltd and Dependable Lists. In 2006, she was selected winner of the “President’s Circle” Award by ClientLogic.


Robin Neal, Executive Vice President Insert Media & List Management

At SMS Marketing Services, Inc., Robin is responsible for the day-to-day management and fiscal performance of the List Management and Insert Media divisions. Robin’s emphasis on leadership and people development is geared towards creating an inclusive, diverse workplace where everyone can contribute and reach their full potential. She is leading the strategy for how best to manage and orchestrate the delivery of list management and insert media services for customers.

Beginning her career in 1982, Robin is a veteran of the Direct Marketing industry with a diverse background in media, marketing, and sales. Robin has served as Vice-President of Media at Doubleday Entertainment, where she worked for eight years and more recently as a Vice-President at PlusMedia, where her focus was marketing analysis and new business /new media development. Robin has had her achievements recognized by the DMA and is a frequent panel and roundtable speaker at various DMA conferences.


Joanne (McEwen) Adams, Executive Vice President, Data Operations

As EVP of Data Operations, Joanne has a strong commitment to operational excellence, innovative approaches to business problems,and helping customers achieve high levels of productivity through technology and strategic initiatives. Her extensive understanding of business operations, infrastructure, and application deployments, as well as her knowledge of products and services, help her in leading her team to continual success.

Joanne Adams has over 20 years combined experience in direct marketing client services and operations management, advertising and marketing, print, production, list management and list brokerage. Joanne has served as Vice President of Operations at CPC Associates, which was acquired by Epsilon where she went on to serve as Vice President, Client Management of the Data Services division. Prior to her role at SMS, Joanne served as EVP of Operations for Spectra Data Group.


Susan Giampietro, Executive Vice President/List Brokerage

Susan oversees the Brokerage division of SMS Marketing Services, Inc. and guides her account teams in delivering great results. In addition, Susan's client base includes several nationally recognized brands in the retail and financial services industry for whom she provides mail planning, consultation and general brokerage services.

Susan began her career with AZ Marketing Services in 1981, developing a prestigious client base. In addition to her Brokerage role, she also launched AZ's International Division and Quantitative Analysis Group. Prior to her current role, Susan joined Specialists Marketing Services in January 1998.


Randi Morris, Executive Vice President/Interactive Division

Randi Morris has 26 years experience in the advertising and direct marketing industries. She began her career in traditional advertising at one of the top 100 advertising agencies in New York City, working on accounts including Chase Manhattan Bank, Lotus, Waverly Fabrics, Heineken Beer, Tonka Toys, and Quaker Oats. Randi transitioned to the catalog industry as Senior Ad Buyer where she represented 22 catalogs at Genesis Direct.

Furthering her career, Randi worked at Venture Direct as a List Acquisition Specialist; she then held the position of Vice President, List Rental with Opt In Inc. In 2005 she joined AcquireWeb to spearhead the Postal List Management division at Acquire Marketing Services. Randi joined Specialists Marketing Services in May 2007 where she launched SMS in the interactive arena, works to expand the Company's suite of services and offerings and manages a roster of Fortune 500 clients.


Cyndi Lee, Senior Vice President/List Management Sales & Strategic Development

As part of the List Management team at SMS Marketing Services, Inc., Cyndi is passionate about helping customers achieve high levels of innovation and productivity. Cyndi utilizes her expertise to develop new business opportunities as well as continue her strong involvement with Direct Marketing associations.

Cyndi has 30 years of experience in the Direct Marketing industry. She has held positions at the London and U.S. offices of Direct Media in addition to positions held at ALC and RMI.  In her past roles, Cyndi has been responsible for business development within the publishing, non-profit and international markets Cyndi is actively involved in the industry volunteering her time on committees and boards and is currently President of the Direct Marketing Club of NY.


Monique Adams, Senior Vice President – List Management Division

Monique serves various corporate clients, and also manages a number of compiled files in the Accounting, Business Compliance, Health Care, Legal and Tax sectors. As Senior Vice President of the List Management Division at SMS Marketing Services, Inc., Monique also oversees B2B client participation within the Private and Cooperative Database Environments. Monique’s consumer client base includes Brooks Brothers, Cat Claws, Herrington, San Diego Home & Garden Lifestyles, Seabear Smokehouse and Skymall.

Prior to her current role, Monique joined Specialists Marketing Services, Inc. with the acquisition of NRL Direct in July of 2007. She has over 28 years of List Management experience in both Business-to-Business and Consumer list management. From her four years with Leon Henry, Inc., she also has knowledge of Consumer Package Insert Management.


James L. Orleman, Senior Director of Information Technology

As Senior Director for IT James oversees all IT Operations and the in-house list fulfillment service bureau for SMS Marketing Services, Inc. which delivers technical services solutions to customers.

James started his career in 1994 at Computer Marketing Services, Inc., an in-house service bureau for The SpeciaLISTS, Ltd., managing list fulfillment databases for several clients. James has held several positions within Computer Marketing Systems, Inc. eventually overseeing all client fulfillment and then later also joining The SpeciaLISTS, Ltd. IT Operations group.


Nicole Jason,
 Human Resources Director

As Human Resources Director at SMS Marketing Services Inc., Nicole oversees all aspects of Employee Relations, Benefits, Payroll, Purchasing and Facility Management. Additionally, she handles all recruiting efforts, compensation and is responsible for all areas of employer compliance.

Nicole began her Human Resources career in 1999, working in payroll, benefits administration and recruiting. Prior to her current role, in April 2001, Nicole joined Specialists Marketing Services, Inc. in the role of Human Resources Generalist, and in 2003 moved on to become Human Resources Director.